“It’s a great team,” says Charrington, “and I do think that’s a big part of why the record’s working, why it’s going to get even bigger and why are we going to break her properly over the next 12 to 18 months.”
team to bring Muller to American audiences in the same way they did when breaking UK stars like Sam Smith and Lewis Capaldi. Capitol UK co-president Jo Charrington recalls being struck by Muller’s humor, talent and authenticity after their first meeting, saying she had “a vulnerability that I think young women can relate to, and that she’s not scared of showing.”Ĭharrington and Capitol UK’s A&R manager Charlie Knox are now working in tandem with the Capitol U.S. The ride to pop stardom was one Muller and her team at Capitol had been hustling to get on since she signed with the label in 2018 (the singer-songwriter had a different management team at the time, but signed with UK agency Modest - whose client roster includes Niall Horan, Little Mix and 5 Seconds of Summer - roughly a year ago).
#Best days of my life singer how to#
Having gotten a tutorial from her label, Capitol Records UK, on how to raise her profile on TikTok during the pandemic, the endearingly genuine Muller was able to amplify the song with her own content on the platform, like makeup before and after videos and a clip in which she cheekily reacts to bad reviews of “Better Days.” As a result, the song went viral on TikTok, and Muller says the platform helped it cross over to DSPs and earn a current total of 61.8 million on-demand U.S.
Mae Muller photographed on Novemat The Queen’s in London.
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